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Keep up with QZetta

  • Phone:
    Eben Johnson, CEO
    (303) 775-4932
  • Email:
Copyright 2017 QZetta, Inc.

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Founding Team

In Alphabetical Order
Team member
Darren Elven
Co-founder & Chief Technology Officer
Technology leader with multi-industry experience, from startups through global brands such as Disney and Crocs; technology roles include a founding software engineer at NextAction (now Datalogix, Oracle Data Cloud), CIO/CTO, and Chief Strategy Officer for startup organizations in Colorado; Board of Directors – Startup Longmont, 501C3 organization chartered to support entrepreneurship in Longmont, CO; degrees in Artificial Intelligence and Information Technology from Middlesex University, London.
Team member
Eben Johnson
Founder & Chief Executive Officer
Experienced entre- and intrapreneur; awards and commendations; President – Startup Longmont, 501C3 organization chartered to support entrepreneurship in Longmont, CO; Instructor, College of Engineering and Applied Science, University of Colorado – Boulder, graduate and under-graduate courses in Marketing, Product Development and Design, and New Ventures; founding member and lead mentor – CatalyzeCU; MBA UC Davis with focus on Product Development and Alternative Energy; BS Industrial Management, Carnegie Mellon University with focus on Factory and Operations Management.
Team member
Jon Rice
Co-founder & Creative Consultant
25 years of experience in advertising and marketing, including Creative Director at two major UK agencies and one in Boston, MA; clients have included Pizza Hut, Rolls-Royce, Sun Microsystems, Guinness, Lucent Technologies, and Procter & Gamble; VP of Marketing at a $750M education-related, direct response marketing firm; winner of the 1999 UK PPA Business to Business Ad of the Year Award; Director of Marketing & Content at the inaugural Longmont Startup Week – recognized by the City of Longmont for contributions to entrepreneurship; creator of The Darth Valley Challenge, a viral sporting event that generated some 300 million worldwide impressions; studied Russian and Economics at Swansea University, Philosophy at Sheffield University.

Board of Advisers

In Alphabetical Order
Team member
SVP Brand & Customer Experience, GfK

Nancy leads strategic brand research programs and builds client partnerships by bringing the latest approaches, thinking, and strategic insights to each engagement. Working with some of the most iconic global brands, she has helped develop brands, communications, and offerings at each stage of the brand lifecycle. With over 20 years of experience, she holds rich experience in a wide range of industries – including travel, media, CPG, food and beverage, spirits, retail, telecommunications, automotive, and B2B. She most recently led the quantitative division at Egg Strategy, and previously held positions at Hall & Partners, Synovate, and Millward Brown. She holds an MBA from DePaul University.

Team member
Vasa Dasan
IT entrepreneur and Assoc. Director of CU’s software development organization
Vasa is responsible for building, managing, and leading the software development organization in the Office of Information Technology at the University of Colorado – Boulder, where he is also a faculty member within the College of Engineering and Applied Science. Vasa joined CU from Symplified, a single sign-on startup recently acquired by RSA a division of EMC, and prior to Symplified, Vasa was the CTO at Wayin, a mobile and web engagement platform. Vasa spent more than 15 years of his career at Sun Microsystems where he was Chief Technologist for the company’s Cloud Computing Practice, and spent more than a decade as Distinguished Engineer for Sun’s $5.1 billion SunService division. Vasa earned his Doctorate in Computer Science from Colorado State University, and lives in Boulder, CO.
Team member
Nicole DeBoom, CEO & Founder of Skirt Sports

A standout swimmer (1988 Olympic Trials), graduate of Yale University, and ex-professional triathlete; during the late stage of her racing career, Nicole created and introduced the first running skirt, and launched Skirt Sports; today, Skirt Sports is a national women’s apparel brand offering a full line of products that fit real women’s bodies and support their busy running lives, and you can find Nicole with her customers at the Skirt Sports Boulder flagship store, helping women change their lives through her non-profit organization Running Start, interviewing visionaries for her popular podcast Run This World, and chasing around her young daughter, Wilder.

Team member
CEO and Founder of Registria

Chris is Founder and CEO of Registria, the leader in product registration and customer on-boarding software and services for consumer electronics and appliance manufacturers. He formed the company in 2013 in partnership with private equity investor Housatonic Partners. With a penchant for develop innovative strategies and compelling value propositions, Chris is one of the leading thinkers in applying technology, data, and analytics for improved marketing performance. Chris was also President of MDC Partners Performance Marketing Group, and EVP and GM of Abacus, formerly a $100+ million division of DoubleClick and now within Epsilon. While at Abacus, he led the company’s business in North America, successfully extending its leadership position by bringing multiple innovations to market and entering new market verticals. Chris holds a BA from the University of Colorado and a master’s degree in management science from Purdue University.

Team member
CEO of a2 Milk for the USA

Blake began his career in corporate finance and investment banking prior to graduating with an MBA from the Anderson Graduate School of Management at UCLA; he has enjoyed a rewarding career as a consumer packaged goods marketing and general management executive; he has successfully transformed several brands and pioneered the Nestle Beverage Company entry into category management; as VP Marketing and General Manager for Celestial Seasonings, he and his team successfully grew the business by roughly 50% over a two-year period prior; in 2013 Blake joined Quinoa Corporation as the Chief Marketing and Sales Officer and soon transitioned to CEO; Blake is now CEO US for The a2 Milk Company; Blake has sat on the board of a number of growth stage consumer products companies, consults for the Unreasonable Institute, and actively enjoys his outdoor lifestyle; finally, Blake lives in Lafayette, CO, with his wife and two children in college.